22 de abr de 2009
Para quem ficou com a pulga atrás da orelha por conta do livro que ataca a cultura produzida pela web 2.0.
Vai em inglês mesmo por que a vida anda corrida. Uma provocação para as idéias muito rígidas - às vezes elas tendem a calcificar.
To say that writer/blogger Andrew Keen is a contrarian might be an understatement. In his latest book, The Cult of the Amateur: How Today’s Internet is Killing Our Culture Keen plays the devil’s advocate against the cultural tidal wave known as the Web 2.0. I’ve been following Keen’s Twitter posts and his blog The Great Seduction for awhile now. He has a knack for fostering interesting discussions about the publishing industry, whether you agree with him or not.
1. What is the premise for your book, The Cult of the Amateur? My premise is that user-generated-content on the Internet (Web 2.0) has no economic or aesthetic value. Rather than rewarding talent, it feeds on the narcissism of our current cultural climate. Cult is a subversion of the original Web 2.0 subversion; it is Adorno-for-idiots. I argue that rather than amusing-ourselves-to-death, we are now expressing-ourselves-to-death.
2. You refer to yourself as “the anti-Christ of Silicon Valley” yet you’re an avid user of social media. How do you explain this seeming dichotomy? My next book is a cultural analysis of social media. You can’t understand social media without participating in it. Besides, you can’t be a good evil “anti-christ” without indulging in a few unholy dichotomies of your own.
3. A recent blog post from you proclaims “Blogs are dead.” What’s next then? How can authors best promote their work online? What’s next is real-time media like Twitter and Friendfeed which will transform blogs from static textual websites into platforms for live interaction with one’s audience. Authors need to aggressively promote themselves in this real-time environment. It’s an ideal place for writers to show off their talent. Any writer not on Twitter should have both their hands chopped off. In the 21st century, the shy and the reticent will starve.
4. What’s next up for you? Is there another book project on the horizon? Yes, a book (maybe with an audio commentary and some videos too) about the broad cultural forces that have shaped the current social media revolution. Everyone always says this is the next big industrial revolution. I think that’s true. So the challenge is to explain how and why today’s digital revolution is both different and very similar to the industrial revolution of the mid 19th century.
5. In your opinion, what do traditionally published book authors most need to know about where the publishing industry is headed? It’s generally going down the toilet. It will be just as bloody, perhaps even more so, than the music and newspaper businesses. Problem is that most people in publishing fetishize the physical book. And—like the physical newspaper or the vinyl long-playing record—the analog book will become an increasingly marginal high-end product. Writers, then, have to become broadcasters and video stars if they are to remain viable. Words will matter in the future, but so will sounds and images. Ugly, mute writers, therefore, should probably switch careers. It’s gonna be very bloody (funny and awful).