14 de jul de 2009

Trent Reznor, Gene Simmons e pílulas amargas

Deparei com um link para esta entrevista no velho e bom Pitchfork.

Entre outras coisas, Trent Reznor comenta uma possível parada do Nine Inch Nails para se dedicar a outros projetos, alguns extra-musicais. Saiu-se com esta pérola:

"(...) I’d never want to be Gene Simmons, an old man who puts on makeup to entertain kids, like a clown going to work ... In my paranoia, I fear that if I don’t stop this, it could become that. Because it’s nice to get a paycheck, and now the only way to get a paycheck is to play live, so it’s all those things swirling around in my head."

Mas o que ele gosta mesmo é de falar, e com propriedade, do estado atual do negócio da música. Aqui vai o trecho da entrevista em que ele desenvolve o tema:


You’ve been very vocal about the state of the record industry and how labels have been greedy about the whole business. How do you think it can be improved, if at all?

It’s a kind of Mafia-type run business .. They have systematically taken advantage of artists over the years from The Beatles onwards. You [the artists] do all the work, they loan you money to make records, then you pay them back and they own everything. To see that system collapse is an exciting thing. There isn’t a clear answer on what the right thing to do is right now, and as a musician you’re up against a pretty difficult scenario: most kids feel it’s OK to steal music, and do freely ... The good news is that people are excited and interested in music ...

As an artist it’s your job to capitalize on that. It means generally swallowing a bitter pill and saying, ‘Hey, people don’t want to buy music, so let me give it to you. I’ll find another way to make money but I want you on my side and hearing my music. So let’s get rid of this walled garden of having to pay to hear it, here it is, give it to your friends. Hey, try to come to our show if you can, or you can buy this T-shirt of ours if you like, and that will help us out. Or, here’s a nice version of our album that we put in a cool package for a premium price and we’re only selling a couple thousands of them.’

There are ways that you can monetize your business, but the traditional way of going to a record store and having to pay for it, those days are over. In the States, there aren’t any record stores left. The only place ... is like a Best Buy where you go to buy a washing machine and there’s a tiny rack of DVDs and CDs. I think we’re in between business models right now ...

I’m trying everything I can to contribute to when that next model does come up, whatever it might be, whether it’s subscriptions or whatever, where the artist is more fairly represented and has a say and is compensated, and you’re not paying for jets for record label CEOs ... They’re in their last moments of death and I’m happy to see them go ’cause they’re all thieves and liars.

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